Today, many are considering how to reap the best harvest from their marketing. The 2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America report by the Content Marketing Institute and MarketingProfs conveys an important piece of advice: a documented content marketing strategy has been proven to boost marketing. In other words, sales suffer if the strategy remains empty words instead of being written down.
Only a third of the B2B marketers responding to the questionnaire actually had a written strategy for content marketing within their organization. About half had a strategy that had not been documented in written form.
In addition to being documented, it is essential that the strategy is meticulously implemented. According to the survey, less than half (42 %) observed their strategies precisely, with half fairly precisely. To the Institute, the conclusion is clear: the most influential marketing occurs when the company has a strategy in writing that is also observed and meticulously implemented.
Thus – go from words to deeds, put your strategies on paper, have a clear road map for implementation and be active!
Warm autumn greetings,