Tone of voice | Pauhu Translations' blog

Create added value with your translations

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With our tips, your translations will be investments instead of harming your reputation.

  1. Price is a poor yardstick. There’s no such thing as a free lunch. At least not if you want to maintain or strengthen your reputation. Before placing an order you should always think about how the end result will affect the opinions of your target group.
  2. Know your audience. Consider who the translation should appeal to. Think broadly. Write the source text so it can be fluently adapted in the target language. Text written for local audiences may be difficult to interpret for other markets.
  3. Expect a translation of the content, not of just the words. Share all your wishes with the translator and provide a style guide. What are you hoping for and why, what will the translation be used for and who do you want to reach? A high-quality translation perceptively relays the tone and content of the source text.
  4. Provide a good briefing. Write comprehensive instructions. Send background materials and previous translations, as well. Don't leave the translator in a vacuum.
  5. Don't translate on your own. A good translation is based on experience and correct grammar, not “muddling”. Even excellent language skills don’t necessarily guarantee a fluent result. A comma in the wrong place can turn a good translation into a bad one. Trust a professional!
  6. Ensure a good result. Expect the translator to proofread the text even after rounds of comments and corrections.

Isis Translations

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Resolutions for 2015

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Isis Translations wishes you a Happy New Year 2015! We made some new year’s resolutions for you.

We promise that doing business with us will leave you feeling good. We promise to continue providing the very best translations in the country. We understand that a literal translation is not enough, and that you need intuitive translations that retain the author's voice.

Our top professionals translate your text into their native language. We proofread translations twice and also let you know if there are errors in the source text.

We promise to be easy to contact and to help you in emergencies. When you contact us we react straight away and handle your translation as quickly as possible. Our experts who specialise in translation consulting will assist you, provide advice and answer questions at +358 9 499 019.

We wish you continuing success!

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Wellness for the polar night

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Do you know how to stay alert in the dark of winter, or do you sink into despair? We’ve compiled six proven tips to help you overcome the year's bleakest season at work.

  1. Stay active. Exercise alleviates low mood even faster than anti-depressants. Even a small exercise break once a day gets blood flowing and refreshes your mind in the middle of the workday. Ask your colleagues to join you!
  2. Add light to your environment. Light candles, yard lights, build a fire in the fireplace. Anything that will keep the darkness at bay. Fifteen minutes a day in front of a glowing sun lamp also compensates for the lack of sunlight.
  3. Sleep well. A good night's sleep is the basis for sound brain function. Lack of sleep predisposes you to depression.
  4. Organise something to look forward to. Arrange to see friends, have a Christmas party or book a weekend holiday. When you're in good company, the dreariest time of year doesn't need to be the dullest.
  5. Don’t wallow in bad news. For some reason, the most distressing news events seem to pile up right in the middle of the darkest time of year, adding to the gloom. Turn the page. Don't click on it. Find something better to read.
  6. Bring joy to others. Do something selfless that cheers other people. Even a small acknowledgement is enough. And it will lift your spirits, as well. 

Enjoy the countdown to Christmas!

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A recipe for magical texts

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Make your everyday life easier with some sorcery. Add the magic of Halloween to your texts and mesmerise your readers with our tips!

  1. Use your crystal ball. Many writers know how to look back and analyse the past, which doesn’t require magic. But the best authors can look into the future and anticipate how things will take shape. Take hold of your crystal ball and make use of your knowledge. By answering the question “What if?” you'll always create bewitching views for your readers.
  2. Surprise them with your magic wand. Poof! The effect of the magic wand lies in the element of surprise, when the audience experiences something completely unexpected and baffling. Do the same with your text. Surprise your readers, break the mould and combine oddities; readers love the extraordinary and unexpected.
  3. Know your witches’ brew. The recipe for a witches’ brew is a secret that can only be revealed to her inner circle. The recipe for a magical text has five important ingredients: a subject that spurs curiosity, a beginning that ensnares the reader, an exciting structure and an unforgettable ending ... and then, it needs a white-magic spell.
  4. Cast a white-magic spell. Only a real wizard, a writer who dares to go out on a limb, knows how to cast the right spell. A wizard channels cosmic energy through his brain and heart into the text awaiting a spell. Only the writer’s persona can breathe life into the written word and give it a soul. When a text arouses interest, emotions and reason, the entranced reader can’t put it down!
  5. Even witchcraft can’t always help. A poor story can’t be saved even by a good translation. 

Enjoy Pumpkin Day with its witches, ghosts and goblins ... Happy Halloween!

P.S. Did you know that Isis is the goddess of magic?

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Create added value with your translations
Linda Ahlblad, Isis Translations | 3.2.2015
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